Expedia om generasjon alfa på vinterkonferansen

I første del av USUS vinterkonferanse har vi en bolk der vi vil presentere ny innsikt om våre gjester. Først ut der er Andrew van der Felz, Senior Director Business Development EMEA & APAC fra Expedia Group Media Solutions. Han skal fortelle oss om generasjon Alpha, barn født etter 2010, og hvordan de påvirker hvor og hvordan vi reiser på familieferie.
Bilde av Andrew fra Expedia

Foredraget vil være på engelsk og vil dreie seg om følgende:

Generation Alpha: How the World’s Youngest Generation is Already Influencing Travel

This emerging age group, represented by those born after 2010, may be young, but they are informed, have ideas and opinions, and are already establishing their role – and influence – in the family. They’ve grown up with technology, digital content and instant gratification, but they also crave connections and shared experiences. Gen Alpha’s potential cultural and economic impact has been likened to that of their parents: Millennials. So how will this tech-savvy generation transform the travel industry? New custom research from Expedia Group® Media Solutions examines Gen Alpha’s influence on family travel decisions, from destination selection to trip activities, and how they may shape the future of travel. Walk away with a deeper understanding of Gen Alpha, their role in travel planning and the technology, content and sources that are influencing multi-generational travel decisions around the world.

Andrew van der Feltz – Senior Director, EMEA & APAC, Expedia Group Media Solutions

As senior director for the EMEA and APAC regions at Expedia Group Media Solutions, Andrew van der Feltz drives business development and sales for the growing display advertising space. His team works closely with agencies, destination marketing organizations, hotel and airline partners in these regions. Prior to joining Expedia, Andy was the Director of Business Development & Operations at the Netherlands Board of Tourism & Conventions (NBTC). Prior to this, he also worked at NBTC in the London office as country manager for the UK and Ireland. He started his career at NBTC as marketing manager, after his role as an international marketing manager at VisitScotland.

Speed-date med Expedia?

Andrew og hans kollega Evelina vil være tilgjengelig for speed-date under vinterkonferansen. Send en beskjed til bodil@usus.no snarest om du ønsker å bli satt opp på et møte med de.

Her er hilsen fra Andrew:
Why meet with Expedia Group Media Solutions
We would love to meet and learn from you, our industry partners, about your opportunities, challenges and growth ambitions whilst also sharing with you our trends, insights and data. Let us introduce you to the (Digital) Publishing side of Expedia and learn about our 144 Million monthly and unique travel minded readers all searching for their next holiday or short break ( did you know that up to 60% of these site visitors to our sites are undecided as to where to go and are most definitely looking for destination inspiration).
We look forward to meeting you.